Our 10 Guiding Principles


Zero Carbon

Our climate is changing because of human-induced build up of CO2 in the atmosphere


Zero Waste

Waste from discarded products and packaging creates disposal problems and squanders valuable resources


Sustainable Transport

Travel by car and airplane is contributing to climate change, air and noise pollution, and congestion


Local and Sustainable Materials

Destructive resources exploitation (eg in construction and manufacturing) increases environmental damage and reduces benefits to local community


Local and sustainable food

Industrial agriculture produces food of uncertain quality, harms local ecosystems, and may have high transport impacts


Sustainable water

Local supplies of freshwater are often insufficient to meet human needs, due to pollution, disruption of hydrological cycles, and depletion


Land use and wildlife

Loss of biodiversity due to development in natural areas and over-exploitation of natural resources


Culture and community

Local cultural heritage is being lost throughout the world due to globalisation, resulting in loss of local identity and knowledge


Equity and local economy

Some in the industrialised world live in relative poverty, while many in the developing world cannot meet their basic needs from what they produce or sell


Health and happiness

Rising wealth and greater health and happiness increasingly diverge, raising questions about the true basis of well-being and contentment

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